Makers of Mahesh Babu starrer ‘Bharat Ane Nenu’ are planning to hold an audio launch event on 7 April at 6 PM at LB Stadium Hyderabad, where they will be unveiling the songs from the film. Film is only two weeks from it’s worldwide releasing date and promotions will have to be started really soon. Unlike Hollywood and Hindi film industry, Telugu cinema does not engage in too many promotional activities and let the film survive on it’s fate though Babu did many rounds of interviews during the time of ‘Spyder’ because stakes were really high and maximum attention was needed.
Films like ‘Spyder’ and ‘Baahubali’ are mega budget tent pole Telugu films which need to appeal pan India in order to recover their budget which is why the promotional activities were high but this film is centered very specifically for the people of Andhra Pradesh who would anyways show up to watch a Mahesh Babu film. It is hard core Telugu film with all the essence of one that might not necessarily be targeting the entire country as their first hand audience though no film-maker in the world would mind maximum people subscribing to his cinema.
‘Vachaadayyo Saami’ song will be launched from the film which talks about the ethnic rural culture and how great is it. Babu is usually known for playing slick city boy in hid films but in his current poser who could be seen plowing the field which suggests that he has grown as an actor and taking on more dimensional characters. In the larger scheme of things, ‘Bharat Ane Nenu’ is an important film for Mahesh because his last two films did not fair well at the box office despite of the fact that he is at the peak of his stardom and hence this film will have to do the needful.