Sports

Facebook, Google and Jio gear up for BCCI’s first e-Auction

Facebook, Google and Jio gear up for BCCI’s first e-Auction
Written by Abhishek Lohia

The Board of Control for Cricket in India (BCCI) will sell media rights through the e-auction process for the first time on Tuesday for the bilateral series in India between 2018 and 2023. BCCI sells media rights through auctioned conventional envelope for the broadcast of all matches of the Indian cricket team, But this is the first time when BCCI is going to make such a big process online. For overseeing the functioning of the BCCI, the Committee of Administrators (COA) constituted by the Supreme Court decided to make the process of billions of rupees contract online for the first time so that corruption can be kept away with transparency in this process.

The BCCI will auction the media rights in three main sections in the form of Digital Rights Package of the Rest of the World XI (ROW), the Indian sub-continent digital rights package and joint rights package along with Global TV rights. For the 2018-19 season, BCCI has kept the base price of Rs 43 crore for each match. In this auction, Rs 35 million for TV and ROW rights and 80 million base prices for digital rights have been kept in it. At the same time, between 2019 and 2023, for the TV, 40 crores per match, while the BCCI has reserved Rs 7 crores for the digital rights. From the second to the fifth year, 40 crores per match on TV, while 7 million reserve price has been fixed for the digital. At present, the BCCI was getting Rs 43 crore per match based on the previous TV rights. If the auction goes further, the bidder will have to bid 25 million more than the previous bid.

India is going to organise 22 Tests, 42 ODIs and 38 T20 matches in the next five years on its home grounds, keeping this in mind that the top six companies of the world are ready to participate in this auction process. In addition to the stars, Sony and Geo for broadcast rights, YP TV will present the claim, while Facebook and Google will try to pitch for digital rights. Star Sports has already done a name for the TV and digital rights of the Indian Premier League by making a record of 16347 crores.

 

About the author

Abhishek Lohia

Abhishek Lohia was a Sports and Political Writer working for Newsfolo and is no longer associated with the organization.

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