Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore today, during the question hour in the Lok Sabha, said that Food and Beverage Alliance of India (FBIA) and organizations, have voluntarily agreed to not air advertisements that promote junk food on Cartoon channels or any other channels that children watch and could be influenced by. Smirti Irani, the Information and Broadcasting Minister wrote in a statement that there is no proposal yet to ban advertisements that promote junk food and beverages that might be harmful for the health of children.
Rathore, in his speech, said that the Food Safety and Standards Authority of India (FSSAI) had asked the Organizations to not promote advertisements that showcase junk food in more alluring light, and through which the children can be influenced and begin to consume them in large quantities, which is harmful for their health.
Excess of anything is harmful, as was told by Rathore, and nine organizations have agreed to restrict their advertisements from any products that contain salt, sugar or high fat in high quantities. The recommendation was made by the Food Safety and Standards Authority of India (FSSAI). This could be seen as another progressive step in the direction of handling the health of children in India, and controlling their consumption of junk food, that might harm them later on in life.