For the first time in India’s history, a corporate house has adopted the historical and National heritage, Red Fort. Yes! Dalmia Bharat Group has adopted the Red Fort in Delhi, symbolized by Indian sovereignty, for five years. Dalmia Group has adopted it under the ‘Adopt a Heritage’ policy of the Narendra Modi government. In the race to advertise the Red Fort, legendary companies like Indigo Airlines and GMR Group were also involved. But, Dalmia Bharat Group has adopted the historic building on the contract for five years, overtaking them. Dalmia group beat IndiGo and the GMR group to win the contract. More than 90 monuments are up for ‘adoption’ under this government scheme.
Dalmia Bharat Group had entered into an agreement with the Ministry of Tourism, Ministry of Culture and Archaeological Survey of India on 9th April. Dalmia Group is contemplating ways of developing Red Fort to make it popular among tourists. However, before the August 15 speech of Prime Minister, the Dalmia group will have to redistribute security to the agencies again in July. After this, the group will again take the Red Fort in their hands. The Mughal emperor Shah Jahan constructed it in the 17th century. After the British left India, on 15 August every year, the country’s prime minister celebrates freedom by blowing the tricolour, in which every citizen of the country becomes a member.
The government launched ‘Adopt A Heritage’ scheme in the year 2017. This scheme has been started by the Archaeological Survey of India (ASI) for major heritage sites. It includes about 100 heritage sites. Tourism Minister KJ Alphonse said that these two companies will now preserve these heritages. 31 private units had approached the government to chalk out tourist facilities on monuments under Adopt A Heritage. In this, Dalmia was successful in getting the group and GMR contract and ITC.