The hype around Rajinikanth starrer ‘Kaala’ is pretty much unreal as this is the first Indian film releasing in Saudi Arabia in 35 years. It is only 4 days to the release of this most awaited in which Rajini can be seen as the mass hero of slums. Kaala is going to be released in Hindi, Tamil and Telugu as the Hindi poster mentions him by ‘King of Dharavi’. Dharavi is a slum in Mumbai and the biggest one in all of Asia though film is originally set in Chennai, the metamorphosis would be tangled in the Hindi version to make it more relatable.
Rajini has his audience all around the globe and ticket sale has already started in the foreign markets. Kaala will have a massive release in London since Vijay starrer Mersal last year won best film foreign language in the field of entertainment. Mersal was a huge hit in United Kingdoms which has opened all kinds of new doors for Tamil cinema to grow though Rajini already has the biggest audience out there for an Indian actor. Rajini is nearly worshiped in Japan and his films take the biggest openings with maximum people going in the first day.
Tamil cinema is going through a rough patch for sometime now especially after the strike hence all eyes are on Rajini to lift the curse and make some money for the industry. Distributors have suffered some degree of losses in the past so they are hoping to break some cash on this one and eventually benefiting the industry at large. Kaala can be very profitable because the budget on this one is not high at all like ‘2.0’ though excitement in the audience is similar hence the film might end up making a lot of ROI just in Tamil Nadu for producer Dhanush.
— Huma Qureshi (@humasqureshi) June 3, 2018