Facebook is now putting ads on all its platforms for good revenue. As it is running out of places to put ads in News feed. Advertisements are the core money maker and it is now turning to the other platforms like WhatsApp, Messenger and Instagram for the revenue growth. According to the reports of ReCode, Facebook has determined that it can’t put more ads into users’ feeds without harming their experience. The report said on Saturday that “The industry term for this is the ratio of ads to other content, called ‘ad load’, and Facebook says News Feed’s ad load is all maxed out hinting that its revenue growth might slow down ‘meaningfully’ this year due to this,”.
So, nowadays Facebook has started selling a mid-roll video ads and funding video projects that could host those ads. The company is even paying video publishers to make TV shows for the Facebook. It has started selling ads inside Instagram Stories and on the same feature on its other platforms like Messenger, WhatsApp and Facebook itself. Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month, the report added. Last month, its CEO Mark Zuckerberg announced that the platform has two billion users. Currently, WhatsApp has 1.2 billion users. As far as Instagram is concerned, it has over 700 million monthly active users. Instagram did $2 billion in revenue in 2016 and is expected to grow to $22 billion by 2021. In comparison, Facebook did almost $27 billion in total ad revenue in 2016.