Business India

Lexus India now an independent organisation targeting growth

Within five months of its debut in the country, Lexus India on Friday announced its independent and restructured organisation for future growth.

In a statement, Lexus India said the new organisation stands independently from broader Toyota presence in India.

“In line with this change, a new, strengthened leadership structure is also being established to drive the brand’s growth strategy,” the statement said.

Lexus made its Indian debut in March 2017, with a hybrid-focused line-up of vehicles featuring the ES300h and RX450h. The line-up also included the LX450d.

Since then Lexus has opened four guest experience centres in Mumbai, Bengaluru, New Delhi and Gurgaon.

“Today’s announcement that Lexus will go independent as Lexus India, reaffirms the brand’s commitment to sustainable growth in the India market,” the statement said.

The new strengthened leadership team is helmed by Akito Tachibana, Chairman, Lexus India, while Akitoshi Takemura, in his role as President, leads the Lexus India business.

Lexus India’s independence as a business organisation will enable the brand to build its presence as a luxury lifestyle brand and to position for growth in India, one of the world’s fastest growing economies.

“India is an extremely important market for Lexus. Today’s announcement of a new and independent organisational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India,” said Takemura, as per the statement.

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