Punjabi pop singer Ammy Virk has released his much awaited single Qismat song over MP3 and YouTube today. The video features Ammy Virk and Sargun Mehta, and depicts the tragic Qismat (destiny) of a small town girl. Ammy Virk has worked on sad songs before – Ikk Pal, Adhoore Chaa, Taara and this heart-rending of Qismat will definitely move you if you are a fan. The video picturizes the sad tale of a girl who put her faith in a lot of people when she was young, including the boy Ammy plays in the video. After finding out that the person she left her wedding for mid-way has already married someone else, she withdraws from the world for good, and the video ends with a shot of her in a beggar’s garb snatching ice cream off the ground while her truant lover looks on with guilt. the The video for the song was directed by Arvind Khaira, who you may remember from the music videos of Life (Akhil) and Yaari (Guri). The lyrics were penned by Jaani. The video, also released by Speed Records via their YouTube channel, has already hit 960,000 hits in less than 24 hours.
Ammy Virk started as a Punjabi Bhangra singer and went on to act in various Punjabi films. He has lent his voice to songs like ‘Yaar Amli’ and ‘Jatt da Sahara’ which have made his quite popular in the Punjabi music industry. His first album ‘Jattizm’ was released in 2013 and won the best album of the year award in PTC music awards. He has also worked in the hit Punjabi movie ‘Angrej’ with the famous singer and actor Amrinder Gill. The Pinnd Wale singer, sporting his tradmark royal Patiala turban, has looked to score a major hit with this music video song, and with the climbing views on YouTube and buzz on other social media, he might be on his way.