Lipstick Under My Burkha, a movie which earned a lot of attention on the social media due to its unique name and the cast of the movie. Recently, Ekta Kapoor took the initiative to promote the movie to her best as she liked the way movie script has been presented by the actors and the actresses in the movie. The TV producer started a movement with the titular Ekta’s Lipstick Rebellion movement in which all the actors and actresses posed with lipstick and shared their photos on the social media.
Recently, she took the initiative to promote the movie on the biggest show, The Kapil Sharma Show where she was accompanied by the movie’s producer Prakash Jha. Ekta Kapoor shared a picture from The Kapil Sharma Show sets and captioned it, “All in d name of humor”.
She also shared a picture on her Twitter account with the cast of the show and captioned the memorable picture as, “It’s always a laughter riot when we are on the sets of #TKSS. Watch our @lipstickmovie conversations right now on @SonyTV. @prakashjha2.” Following Ekta Prakash Jha also shared a picture and wrote,”More With@KapilSharmaK9 and Ekta at The Kapil Sharma show. #lipstickundermyburkha promotions.”
— Ekta Kapoor (@ektaravikapoor) July 15, 2017
On Kapil’s show Ekta told us that firstly the movie made her angry and the reason was the perspective of the society in today’s world. “The film made me angry. I saw the film and realised we really live in a world where as women we are not allowed to do or say anything. Here was this entertaining movie that spoke about what I think. Why didn’t I think of it? I loved it”.
She also added that,”we don’t always work for the motive of profit and I decided to distribute this movie knowing that I might not earn profits. Then I was hoping we would get a certificate and that’s when it landed into a soup with the censor board,”.
The movie Lipstick Under My Burkha faced a lot of problem to get certification by the censor board. CBFC even called the film ‘lady oriented’ and the board was criticised for its decision. After the decision of the board, Ekta took the initiative to promote the movie in the right light. Ekta came on board as a distributor which led to an aggressive promotional campaign. Prakash Jha even acknowledged the same when he shared a picture and wrote,” On my way to Delhi with Ekta..Only She could take #lipstickundermyburkha to a different level.. love and respect.”
— Prakash Jha (@prakashjha27) July 11, 2017
The movie Lipstick Under My Burkha will hit the theatres on 21st July. Go and watch the movie and try to make a change in our society.