2.0, the movie starring the great Rajinikanth and Akshay Kumar kick starts its movie promotions with a world tour and hot air balloons. The movie has been directed by Shankar and is on of the most awaited movie of the time. The producer of the movie, Raju Mahalingam took to his Twitter account to share a video where they have been seen sharing the details about the movie and its promotions. He wrote, ”2.0 promotions kick starts……#2point0.”
— Raju Mahalingam (@rajumahalingam) June 24, 2017
The most interesting part of the movie is its banner where we see yards of cloth strewn around and letters for superstar is highlighted. Moreover, the poster which was being released to announce the movie, both the actors Rajinikanth and Akshay Kumar are unrecognizable. As per the reports, 600 hours have been spent in making of the banner of the movie and make the promotions successful.
The creative team of the movie used about 12 kilometers of the thread for the banner which is about 1500 yards of fabric. Lets take a look at the most talked banner
One new thing that added to their promotions is the hot air balloons with pictures of Rajinikanth and Akshay that will float over strategic places in London, Dubai, San Francisco, Europe, Australia and various cities in India as per the Twitter handle of Trade analyst Taran Adarsh and also Ramesh Bala
#2point0 promotion begins with a BANG… Hot air balloons – with pics of Rajinikanth and Akshay – to float over ‘Hollywood’ signage in LA…
— taran adarsh (@taran_adarsh) June 25, 2017
— Ramesh Bala (@rameshlaus) June 25, 2017
This step will surely excite the audience and coerce the audience to watch the movie. The movie is expected to release on the Republic Day weekend in the year 2018 and the trailer of the movie is expected to be out on the occasion of Rajinikanth’s birthday in the month of December.