Telecom industry analysts have given a thumbs up to move of Reliance Industries Limited (RIL) led by Mukesh Ambani, announcing the launch of affordable ‘intelligent’ JioPhone, they have said that this move will bring a new era of innovation for the feature phone market in the country.
As the smartphone industry is going through a massive revolution, the feature phone market has not seen many innovations while internet connectivity grew from 2G to 4G.
“JioPhone is a move to reach out to the next 100 million users. With a installed base of 400 million feature phones in India, the market is big enough for Jio to target feature phone users with disruptive offers and an effective price of Rs ‘zero’ for a device,” Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at Counterpoint Research.
“The feature phone segment is still very active in India and close to half a billion such handsets will be sold in the next five years,” he added. The details are yet to emerge but the phone appears to have a 2.4 QVGA resolution, near-field connectivity (NFC) technology, four-way navigation, alphanumeric keyboard, SD card slot, a microphone and a speaker, headphone jack and FM Radio, among other specifications.
JioPhone is going to completely change the feature phone market for other players in the segment, feel experts. “The replacement cycle of feature phones was normally four years till date but JioPhone will now shorten that cycle and you will expect lot of people upgrade to the new VOLTE-enabled JioPhone,” Pathak said.
According to Counterpoint Research, the feature phone shipments in India will be around 130 million this year. Since the base for 4G feature phones is somewhat 400 million and even if one-third of these users plan to upgrade, this will lead to 133-150 million new user opportunity in short-term period, Pathak predicted.
The pre-booking for JioPhone will start from August 24 and it will be given away on a first-come-first-served basis. It will be available for all from September. JioPhone will offer free voice calls and SMS to customers. For 4G data, customers need to pay Rs 153 per month. The phone is pre-loaded with applications like Jio Cinema, Jio Music and others.
For Narinder Kumar, an analyst at Cybermedia Research, the “world’s cheapest feature phone” will certainly impact the current market of 2G handsets as well as the entry-level smartphones segment. “Initially, JioPhone holds greater potential for feature phones moving end of life in the near future,” Kumar said