From early morning today people have been posting pictures of themselves in cotton attires. From Virender Sehwag to Vasundhara Raje everyone is posting pictures in cotton kurtas and cotton sarees stating how comfortable and fashionable it looks.
It all started from a tweet posted by Smriti Irani, textile minister on twitter. Smriti Irani stated that India has been one of the largest cotton producing nations & cotton has become the ultimate summer fabric. Also stating the production of cotton has started in India from the days of Indus Valley Civilization and since have evolved.The hashtag going rounds is #cottoniscool which celebrates the cotton industry that employs millions across the country and the comforting cooling effect of cotton in hot temperatures.
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
— Smriti Z Irani (@smritiirani) May 16, 2017
Since then people from all walks of life have been posting there picture in cotton attires.
Firstly the dream girl Hema Malini posted her picture in cotton saree. She is surely an ageless beauty.
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
— Hema Malini (@dreamgirlhema) May 16, 2017
Suresh Prabhu , Railway Minister posted a picture of them in White kurta in support of Cotton Industry.
Cotton,most comfortable fabric to wear in summers.It's my personal choice too.Lets wear cotton,support Indian Cotton Industry #CottonIsCool pic.twitter.com/3c7n8C0TWK
— Suresh Prabhu (@sureshpprabhu) May 16, 2017
Vijender Singh loving the cotton feel by riverside.
Koi bhi mausam ho, Cotton ki feel hi alag hai. Great initiative by @TexMinIndia #CottonIsCool pic.twitter.com/OGJ8KuTf72
— Vijender Singh (@boxervijender) May 16, 2017
Mohammad Kaif posted a picture in kurta valuing the indian culture and appreciated youngsters carrying the cotton trend forward.
#CottonIsCool ,and it's wonderful to see the young India wearing and valuing stuff made from cotton. Really a great initiative @TexMinIndia pic.twitter.com/Fmvym6D9Tn
— Mohammad Kaif (@MohammadKaif) May 16, 2017
Virendar Sehwag posted a picture of him and Kapil Dev in blue and red kurta. He stated he likes wearing cool attitude and cool cotton attires.
Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE
— Virender Sehwag (@virendersehwag) May 16, 2017
Manish Malhotra shared a picture from his handloom collection.
#RegalThreads #Ivory #HandloomCollection #Throwback #CottonIsCool @TexMinIndia @smritiirani @TheFDCI #SunilSethi pic.twitter.com/VMHU56mqFC
— Manish Malhotra (@ManishMalhotra) May 16, 2017
Kirron Kher shared her different looks in green, blue and white cotton sarees.
Cotton helps you stay cool in the scorching heat as #CottonIsCool! Share your cotton look & help in promoting Cotton Industry of India. pic.twitter.com/mKYavAQmTG
— Kirron Kher (@KirronKherBJP) May 16, 2017
To end with let us share with you some facts about cotton that you might not be aware about.
It is summer and #CottonIsCool. Buy cotton. Wear cotton. Rock the cotton look. pic.twitter.com/zqSdG8Om6C
— Ministry of Textiles (@TexMinIndia) May 16, 2017
@PalawatPrince Tag your friends who rock the cotton look and show us your #CottonIsCool summer look. pic.twitter.com/nD7mAk2fys
— Ministry of Textiles (@TexMinIndia) May 16, 2017
It is summer and #CottonIsCool. Buy cotton. Wear cotton. Rock the cotton look. pic.twitter.com/jJyUrALS97
— Ministry of Textiles (@TexMinIndia) May 16, 2017