The Rally for Rivers campaign by Isha foundation is gaining momentum and if you are active on social media, chances are that you would have come across ads asking for a missed call , especially now with celebrities urging citizens to lend their support to this nationwide movement which has been initiated by Isha Foundation headed by Sadhguru Jaggi Vasudev. This campaign focuses on bringing about awareness about the state of rivers in our country that are depleting at a rapid pace. And today i.e. the 1st of September marked as Rally for Rivers Day, saw a mass awareness event that took place across 60 cities in the country. People from all walks of life gathered at popular locations and landmarks in their respective cities from approximately 8 AM to 11 AM, wearing ‘Rally for Rivers’ on their t-shirts, caps, holding and displaying placards and other props with the same words printed on them.
The campaign urges people with a call to action of a missed call on 8000980009 in order to gauge and measure public support and put a number to it. These missed calls will act as votes in support of reviving rivers and further bring about the implementation of a positive river policy by the central government. So the initial step of this campaign is to bring about awareness and consciousness among the citizens about this burning issue. The next step will be to expedite the formation of a long term policy at the national level by the central government and finally, the execution and application of this policy across the nation.
Sadhguru is all set to travel across 16 states in the country as part of this Rally for Rivers initiative. The awareness rally will kickstart at Coimbatore on September 3 and will reach its final destination New Delhi on October 2, and here the ‘River rejuvenation policy recommendation’ will be presented to the government. This recommendation urges the responsible authorities to take corrective and preventive actions to save our dying rivers such as Ganga, Krishna, Narmada, Kaveri. After inputs from various experts and scientists of the environment, the draft policy puts forward a very straightforward yet functional means to replenish rivers which is to create a tree cover on riversides that is half a kilometer in width (and half a kilometre for tributaries). For this it is advised to plant Forest trees on government land and fruit trees on farm land which will make sure that the damp soil will feed rivers all through the year further bringing down floods, drought and soil loss.
Here’s a look at the video explaining the campaign rally of rivers.
Let’s take a look at today’s events across various cities in support of this campaign.
— Rally For Rivers (@rallyforrivers) September 1, 2017
— Isha Foundation (@ishafoundation) September 1, 2017
For more details, visit rallyforrivers.org