Patanjali – the brainchild of the Yoga Guru Baba Ramdev and Acharya Balkrishna who took the consumer market by storm is entering the telecom sector. Collaborating with BSNL, Patanjali Ayurved Limited, the “Desi” company is to release a Swadeshi-Samriddhi SIM card which will give the users unlimited voice calls all over the country, 2GB of data and 100 SMS with a recharge of Rs. 144.
In the initial stage of the launch only the company officials and company employees will be able to use it and avail its benefits.
But once it is launched for the general consumers, the costumers will get a discount of 10% on all Patanjali products with the card. Apart from all the benefits the costumers will get once they buy it they will be eligible for health, accidental and life insurances.
At an event in Haridwar, Baba Ramdev announced that BSNL is a ‘Swadeshi network’ and the motive of both Patanjali and BSNL is the welfare of the country.
“There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samriddhi card,” Ramdev said.
He further added to the statement that in addition to the affordable data and call package, the card also comes with the medical and life insurance covers of Rs 2.5 lakh and Rs 5 lakh, respectively. However, the insurance covers could only be availed in the case of road accident.
BSNL Chief General Manager Sunil Garg said about the partnership that Patanjali’s plan is BSNL’s best plan till date. In Rs 144, the users can make unlimited calls from any part of the country and get the 2GB data along with 100 SMS.
The arrival of Patanjali in the Telecom sector where only the big names like Airtel, Reliance Jio, Vodafone ruled over the market, it is believed that Patanjali will shake the telecom market to its core, just like Reliance did when they launched their Jio service. It is to be noted that Patanjali already has a large consumer base in the country and when the Swadeshi SIM cards will be launched for the general public it will already utilize its ever-increasing consumer base. Patanjali’s plan of Rs. 144 will give the same benefits as other telecom’s Rs. 499, Rs. 599 plans. It means that the once affordable Jio will be overthrown from its current title of consumer friendly affordable telecom network and that spot will be rightfully taken by the Patanjali’s Swadeshi-Samriddhi SIM cards.
In the coming days we can see a full fledged war between the Patanjali’s telecom plans and all the Indian and foreign telecom networks operating in India. And with the much affordable and easy availability of the Patanjali’s SIM cards it will challenge the other telecom networks just like Jio did with its launch when all the other networks had to re-establish their plans and introduce new plans to compete with Reliance Jio. The customers of the telecom networks can expect a sudden change in the plans and tariffs of their network with the official launch of Patanjali’s SIM cards and needless to say they will benefit greatly from it.