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Infosys completes digital studio buy in London story for biz news:

Infosys completes digital studio buy in London story for biz news:

Software major Infosys on Monday said it has completed the acquisition of the London-based digital studio Brilliant Bascis Holding Ltd for 7.5 million pounds (Rs.63 crore) in an all-cash deal.

“Through this acquisition, we expand our worldwide connected network of Digital Studios, which are focused on meeting the needs of global clients for digital transformation solutions to meet customer demand for next-generation customer experiences,” said the company in a statement here.

The acquisition also extends the company’s digital design services network to include Europe and West Asia, and enhances its expertise across financial services, retail and telco sectors.

The buyout includes earn-out and employee retention.

The four-year old management-owned British firm’s customer experience studio is known for design thinking-led approach and experience in executing global programmes.

“Adding the studio’s design and customer experience capabilities has proven to be invaluable, helping us close large deals with a blend of skills,” said Infosys Deputy Chief Operating Officer S. Ravi Kumar in the statement.

The studio will enable the company to drive digital transformation solutions, which connect its clients’ systems of record to new systems of engagement.

“Being a member of the Infosys family allows us to enhance and scale the offering for our clients, as the software major has a unique vision and approach to partnership and acquisition,” said Brilliant Basics Founder and Chief Executive Anand Verma, who holds 85.5 per cent of its equity stock.

Besides London, Basics has studios at Norwich in Britain and Dubai, while Infosys has its digital studios in Bengaluru, Pune, New York, London and Melbourne.

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