Kimbho app, after being withdrawn because of security issues, is going to return, as Baba Ramdev and his business partner, Acharya Balkrishna are resolute to release it after the necessary amends in the system. The app could be released within weeks, but Balkrishna has said that it’s only going to be put back into the public space when the team has cleared out each security bug, and loopholes. The name Kimbho, means What’s up in Sanskrit language, and it is going to compete with the social media giant for the number of people who download the app and use it.
Baba Ramdev and Balkrishna built the hugely popular and commercially successful Patanjali empire, which now makes 1.6 Billion in revenue’s each year. The brand has been lauded for its use of homegrown ingredients in the stuff of daily life, soaps, biscuits, shampoo, noodles, wheat and many other items.
The app, even though flawed and unsuccessful, was able to entice 3 lakh people to download it, which shows the confidence people have in the brand of Ramdev and Balkrishna. Balkrishna has said that, even as the country as 1.3 billion citizen’s, and many talented software developers, so it’s only natural to build an app that is originated in India and is going to keep the data within the country. However, Swami Ramdev is not the direct beneficiary of the money that the brand makes, since he only has a small share, and most of the profit goes to Balkrishna. It is an interesting, and daunting endeavor for the partners, as whats app is used by 230 million people in the country, so the Kimbho should have enough distinct features so people are compelled to use it, and the initial disturbances with the security surely has discouraged many to not use it. Let’s hope the update is better equipped this time.
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