Thala Ajith starrer ‘Vivegam’ will finally get a television premiere on the occasion of his birthday. Vivegam will premiere on Sun TV, 1 May at 11 AM. Thala’s stardom is unparallel and he gets the maximum television ratings for his films due to his immense family audience. Channel is showing this film at 11 in the morning on a Tuesday when everybody goes to work only because it is Ajith’s birthday and they will somehow get a huge TRP. Ideally these big films premier happen on a Saturday night or Sunday afternoon when everybody is home but Thala makes an exception.
Vivegam was his latest outing in 2017 but it was not his most loved film by any measure of success. Vedalam was a far bigger hit in his series with Siva as they are now working on Viswasam together. It would be their fourth collaboration in a row and might be the last at least for a while. Siva, as a director makes complete use of Thala’s stardom to get his entertainment across by looking at him with many facets. He has gotten one of the most diverse performances out of Thala with in the space of mainstream film.
Vivegam is expected to break TRP records and might touch Rajinikanth starrer ‘Kabali’ in terms of home viewing audience member. Vivegam opened massively well in all of Tamil Nadu and foreign lands as well but sadly could not keep the crowd coming because the mass appeal was not as much as Ajith and Siva’s previous films. They went out there on the most massive scale and big budget to pull off an adventure of a lifetime but failed to get bothered by the right kind of sensibilities. Siva’s technical superiority as a director was not enough to handle an international looking espionage thriller so it did not work.