Ajith Kumar starrer Vivegam has broken the box office record of SS Rajamouli’s epic Baahubali: The Conclusion. Made on the budget of 120 crores, Vivegam has earned 4.28 crore on first three days in Chennai. Earlier this record of held by Prabhas’s Baahubali: The Conclusion which had earned 3.24 crores during its first 3 days run in Chennai. Star-power of Thala has really proven substantial as the film is breaking a box office record a day despite of its mixed reviews. Hype of Baahubali was much more than Vivegam and also its budget was 250 crores.
Now, Vivegam can’t possibly hope to challenge Baahubali’s lifetime because the word of mouth around that film was unbelievable but it has proven the Thala is the king of opening. An argument could be made that Baahubali is a Telugu film while Vivegam is Tamil and Prabhas’s star-power does not lie in Chennai as much as Ajith Kumar’s does. Considering the fact that Baahubali: The Conclusion was released only few months back and there has been so change in ticket prices whatsoever, Vivegam’s metal is proven.
Trade expects Vivegam to make 300 crores worldwide or more for distributors and exhibitors to recover money and make some profit to get money into film industry. More than just one film, Vivegam is a symbol that regional cinema is roaring with their films and are not the second to Hindi releases when it comes to worldwide mania.