Vivegam is perhaps the biggest Tamil release in the history of cinema. Thala Ajith completes 25 years in the film industry and Vivegam is just the right film to release. Budget of Vivegam is 120 crores, which is the maximum ever for Ajith Kumar. Vivegam will release in 3200 prints in 42 countries. Tamil only has 770 screens booked, which is 8 more than Rajnikanth’s Kabali. Buzz of the film was so much that instead of Friday, the film is releasing on Thursday to pack houses. Even before the release, Vivegam has made the profit of 7 crores. In 90 crores the theater exhibition rights are sold, which is a magnanimous amount for a regional film. Tamil television rights are sold for 25 crores, while Hindi for 7 crores.
In 2.5 crores makers sold the music and another 2.5 for several other rights like brands and merchandise. Kabali grossed 21 crores on its first in south of India only and Vivegam is expected to reach 28 crores. Distributors and exhibitors are really excited about the trade of this film as it can benefit the industry for around 400 crores. The total lifetime collection of Vivegam worldwide is being estimated around 500 crores, which can be a huge boost for Tamil film industry.
Thala 57 is directed by Siva who was delivered superhits with Ajith before. Veeram and Vedalam are one of the most important films of Thala’s career. Presence of Kajal Aggarwal and Vivek Oberoi are only going to enhance the business of the film. As of now Vivegam has started with its shows and final figures will come tomorrow from the trade.
