Veere Di Wedding, starring Kareena Kapoor, Donam Kapoor, Swara Bhaskar, and Shikha Talsania has astonished everyone with its dream run on the Indian Box office this weekend. The movie was able to continue filling seats at the theaters because of good reviews and very strong word of mouth, which translated in a astonishing, total of Rs 36.52 crores till Monday. The movie made Rs 10.70 crores on Friday, Rs 12.25 crore on Saturday and Rs 13.57 crores on Sunday. This is highly encouraging, especially when we consider the adult content of the movie, and it being led by women. It seems that the movie is being embraced by people, women more prominently, and they’re telling their family, friends and relatives to see it.
The movie is about four friends who’re helping in organizing their best friend’s wedding. Veere Di Wedding was noted in many reviews for being a news rowdy comedy that gives voice to women, to describe and enjoy sexual freedom. A particular, masturbating scene featuring Swara Bhaskar has also become the talking on social media, with some sexist commentators bashing it, while others bashing them for their regressive opinions. The scene has been described as another important and progressive take on female desire in an Indian movie. Veere di Wedding was banned in Pakistan, as it includes, “Vulgar Content”.
After the success of Padmaavat, starring Deepika Padukone, Hichki starring Rani Mukerji, Pari starring Anushka Sharma, and most recently, Raazi starring Alia Bhatt it seems that Indian audiences are finally embracing female led stories in cinemas. Veere De Wedding also took time to come to the silver screen, with the combined efforts of Rhea Kapoor and Ekta Kapoor, who produced the movie. Sonam Kapoor had once said that if she and Kareena Kapoor were presented with a budget for the movie, they could easily manage an opening along the lines of Varun Dhawan and John Abraham starrer, Dishoom. On friday, their movie opened with the same numbers as Dishoom.
#VeereDiWedding pulls a BIG SURPRISE… Packs a FANTASTIC TOTAL in its opening weekend… North circuits in particular are ROCKING… Storms into Top 5 opening weekends of 2018… Fri 10.70 cr, Sat 12.25 cr, Sun 13.57 cr. Total: ₹ 36.52 cr. India biz.
— taran adarsh (@taran_adarsh) June 4, 2018