Raabta movie , starring Sushant Rajput and Krtis was speculated to have a stupendous Box Office Collection , especially on Day 1. Raabta at the Box Office only managed to garner 5.6 crore on Day 1.
Raabta is running on 1820 screens in India and 330 screens abroad , as reported by a reknowned social media trade analyst. Expectations for a decent Box Office Collection were little high for the movie. Raabta was engulfed in controversies before the release due to allegations of script being copied from Magadheera , a telugu film. Later, both filmmakers reached on a consensus , for an out of court settlement.
Raabta movie was promoted aggresively , imwhich included , Television promotion , internet and social advertisments, theater advertisments, Poster and song promotions including various promotional events.
Treat your ❤️ with #ShivAndSaira's timeless love story in #Raabta now – https://t.co/AxS9UWpONM@itsSSR @kritisanon @TSeries @MaddockFilms pic.twitter.com/YWDaovYHH9
— Raabta (@RaabtaOfficial) June 9, 2017
Raabta story revolves around two souls who gets reincarnated after 100 of years , who are destined to meet and rekindle the love and unite once again. The concept might not have intrigued majority of Indian public and an actor with a mightier fan following could have done the trick for the filmmakers.