Makers have tried to make it very clear that purpose of the film Padman is also to educate as much as the entertainment quotient of it and perhaps this is the reason why Akshay Kumar decided to have the first screening of his film for school children in Ahmedabad, Gujarat. Akshay took to twitter to share the information as the screening happened in the presence of Gujarat Chief Minister Vijay Rupani. Akshay was present in the screening with director R. Balki, who seemed happy to finally join the promotions.
Release date of Padman is 9 February and booking of the tickets has already been started online. Hype around the film is global as Twinkle Khanna, who serves as the producer was invited to oxford to speak about the film in sanitary pad generally being a taboo in the country. Twinkle inches newspaper columns by the name of mrs funnybones and has been writing around menstruation for years. During one of her research she found the story of a man who lived in Tamil Nadu and not only took pads to people’s homes but also gave employment to ladies by helping them making the pads.
Needless to say Twinkle was inspired by the story which was than made into film by R. Balki. Padman primarily stars Akshay Kumar, Radhika Apte and Sonam Kapoor in vital roles. Promotions of the film is on steroids with Akshay visiting different parts of nation to create awareness and Twinkle took a unique way called Padman challenge on social media to promote it. In Padman Challenge Twinkle asked Hindi film stars to click a picture of themselves with a pad in hand and say that it is completely natural to do so. Initiated by superstar Aamir Khan, many celebrities including Alia Bhatt, Arjun Kapoor, Anil Kapoor, Ayushman Khurana completed the challenge and the film got huge mentions in the media.