After the release of much awaited film Padmaavat, everyone is excited to watch PadMan on February 9, 2018. The movie is directed by R Balki and produced by Twinkle Khanna. Akshay Kumar challenges many celebrity to hold sanitary napkin in hand and post picture of them on social media. This challenge is becoming very trending as many celebrity accepts Akshay Kumar’s challenge and post picture of themselves on social media. The inspiration behind PadMan, Arunachalam Muruganantham is a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads, initiated a #PadManchallenge on social media. The celebrity who accepts the challenge has to post a picture and then again challenge someone.
Many actress took part in this challenge, Alia Bhatt, Sonam kapoor, Radhika Apte along with many Bollywood stars took part and challenged many people. This is one of the way of promoting the film through social media. This challenge was not only completed by actors but many common people also went for completing the challenge. Akshay kumar challenged Shah Rukh Khan, Aamir Khan, Alia Bhatt and he also challenged his co-star Sonam Kapoor and today she posted her picture with the sanitary pad on the Social Media saying holding a pad isn’t weird.
Twinkle Khanna also shared her picture her picture holding a sanitary pad and then challenged Aamir Khan. This challenge was completed by many actor. One after the other actors are accepting Akshay Kumar’s challenge and posting pictures of them on the Social Media. Social media is a vast platform. The team of PadMan are promoting their movie by this method. Sonam Kapoor has now passed the challenge to Arjun Kapoor, Jacqueline Fernandez and Swara Bhasker. The film is based on the life story of Arunachalam Muruganantham, inventor of low-cost sanitary napkins for women in rural areas. The PadMan challenge is trending very fast.