Kareena Kapoor, Sonam Kapoor and Swara Bhaskar starrer ‘Veere Di Wedding’ first look poster out and the precise detailing about girls dressing up is not really saying much about the content of this film. Poster has a very specific hashtag that #imnotachickflick but what else is this poster even suggesting. The way you sit while performing make up in the most casual way actually describes nothing about the characters or plot of the film. This imagery is so in your face about the fact that this film has four girls leading the pack, which should not be the most celebratory thing about a film.
Moreover cast has such established stars like Kareena and Sonam that it hardly looks like an experiment. To pull off a mainstream entertaining wedding film with mainstream actors is not that unique of a scheme. Makers must be feeling something in relation to proud showing the detailing of women character in films but that is certainly not enough to be applauded by the audience. Black Panther got some due for being an important black activist moment film in the mainstream Hollywood potential blockbuster but it eventually worked because it is a very good narrative.
Making the most chick flick poster and saying boldly that it is not a chick flick is a whole new level of delusion. Trailer of the film will be out in 2 days which might provide a better insight into what this film is actually about. Sonam apparently had a tough time trying to bank roll this film because it mostly has women star cast as she did not seize to mention in many interviews. She did reflect her thoughts on John Abraham and Varun Dhawan getting massive production for ‘Dishoom’ but she could not bankroll a minor production till finding producers at her home.