Jaya Janaki Nayaka is a Telugu film which released this friday. Staring Bellamkonda Sreenivas film has opened really well in B and C centers as the film is actually mass oriented. Despite of the fact that Bellamkonda’s last film was a disaster at the box office because people felt the story was not proper, jaya Janaki Nayaka is on its way to become a hit. Film did not perform that well in A centers because of Dhanush’s VIP 2 which has gathered audience from all walks of life.
In overseas market film has under performed but it is bound to pick up. World-wide first day collection of the film is 6 crore and it is a very good to start for a modest budget. Film will recover it’s cost by the end of third day and will be declared a plus (a film which makes enough money to at least recover its budget). Jaya Janaki Nayaka will be a very useful vehicle for bringing the stardom of Bellamkonda back to the audience base he has made over the years by his choice of films.
During the weekday when the buzz of VIP 2 will go down, Jaya Janaki Nayaka will do a stable business in A centers as well. Collections from B and C centers come very frequently but they are not stable as they have first day first show audience who buys cheap tickets and immediately gets over the film. While A centers give a film some longevity because of the presence of family audience during weekdays and also higher ticket prices, A centers have something called thinking audience.