Jab Harry Met Sejal the upcoming movie of Shahrukh Khan and Anushka Sharma will be releasing on 5 August 2017. The new song Phurrr which is composed by Pritam and produced by Diplos the song will feature the bollywood king Shah Rukh Khan and Anushka Sharma the song is bound to change the concept of everything free. Those listeners who are interested to be first to access the song will have to pay for it.Sony Music India has launched a campaign with the song “Phurrr” from the upcoming film Jab Harry Met Sejal. Listeners will have to pay for subscription to access the latest music. Therefore, to listen to the latest song you will have to pay to do so. They will initially be releasing a sample video and audio unit on Youtube but the full song will come out later.
President of Sony Music India said that concept of ‘everything free’ will be changing to where some things will be free and others will be paid. The choose ‘Phurrr’ as according to them the song will be the biggest project of the year with an international collaboration.They are inserting paid system in the music business which never existed prior to this. The decision came after discussion with partners which included Saavn, Hungama, Gaana and film’s production house Red Chillies Entertainment.
Shridhar added at the end the health of the music industry and the platforms are at stake and this decision will directly benefits the creators. He also added that Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole-heartedly. Sony Music India promises to follow the paid subscription going further.