Jab Harry met Sejal’s much awaited song Phurrr now has an official video after the teaser that was released yesterday. Surrounding the buzz of Shahrukh Khan’s release Phurrr hits it right at the point. The song is bound to be a chart-buster considering the involvement of American Singer/Rapper Diplo in it. Strategy to release Phurrr just one day before the release of Jab Harry met Sejal could prove to be insanely beneficial to the film’s box office. An international starts always gets more attention and eyeballs to the project proving beneficial especially on the foreign markets.
Marketing genius Shahrukh Khan has previously done the same thing with his science fiction film Ra.one. In 2009 he brought the international music star Akon to do 2 songs in Ra.one and the theory worked phenomenally well to the film. Ra.one is still identified by Chamak Challo and now the history will repeat itself with Jab Harry met Sejal, a film bound to get high box office numbers. Music of Jab Harry met Sejal is already a chart-buster in India and with the contribution of Phurrr it will garner huge reputation in the American market as well.
Shahrukh Khan is known to make a festival out of his releases and has been concentrating on the foreign market since forever. As the US, China, Germany and some few English speaking countries have opened their market to Hindi films in a huge way. Collections done on foreign lands are comparing itself to Indian market of films from south Indian languages as well.