Shahrukh Khan – Anushka Sharma starer Jab Harry met Sejal opens well at the box office. Opening of the film is best ever for an Imtiaz Ali film but a little low for a Shahrukh Khan one. Jab Harry met Sejal has about 60% opening for the morning shows but it will increase towards late evening shows. Around 90% occupancy is being expected towards the end of the day. In urban cities film is getting a decent approval from the audience, while in rural areas the collections are bound to go down. Last Shahrukh Khan film Raees did 139 crore at the box office considering its clash with Hrithik Roshan starer Kaabil, which also got a good box office.
Expectations to open well were bound to be from Jab Harry met Sejal as Khan did practically everything to promote the film for last 2 weeks. Last time Imtiaz Ali saw some serious box office number was Love Aaj Kal in 2009, post that his films has been doing average box office. Film has opened below the expected acceptance, and as the reviews are pouring in it does not seem that film will have a Monday. It could be a reason to worry for Khan and Ali as they have promoted their film as a masala entertainer instead of Ali’s royal emotional mess.
All India collection of the first day will be somewhere between 16-18 crore against the expected 22-23 crore. Due to low admissions in cinema halls and negative reviews it will be humongous if the film touches 60 crore in 3 days. Film will benefit from extended weekend of Rakshabandhan but even that might not be able to be the saving grace this film is looking for.