It, the horror film adapted from Stephen King’s 1986 novel has managed to smash box office records in its opening weekend at the cinemas and has gone way past the weekend one predictions of trade analysts for the movie. It movie has managed to rake in close to $117.2 million, which is stupendous when compared to the predictions of a $70 million weekend, that was on the cards. The R-rated horror flick has been directed by Andy Muschietti and the plot of the film revolves around a clown called Pennywise played by Bill Skarsgård, who surfaces from a sewer and this primitive, wicked force from Stephen King’s original novel of the same name, stalks the children of Derry to torment them playing with their fears. The makers of the film stated that the film does not fall into the typical horror category as IT the movie actually teaches us the value and importance of hope.
The box office earnings of IT, have proven to be a major relief for the US multiplexes who have had a less then average year so far with ticket sales. This slump in sales was beginning to become a distressing worry of sorts for the trade as a whole as the summer of 2017 has been the worst box office wise in nearly 20 years. Made on a economical budget of $35 million, the film which stars no big names in its star cast has left everybody pleasantly surprised, becoming the top opening weekend grosser for a R-rated horror film of this kind.
It, the film also has the third biggest opening of the year only behind Disney’s ‘Beauty and the Beast” and Marvel’s “Guardians of the Galaxy Vol. 2”. Here’s hoping the momentum at the box office is taken forward with the biggies in line for release like the Kingsman sequel, Thor Ragnarok as well as the December release Star Wars: The Last Jedi.
