After achieving great success from the show, Rising star which recently ended, now the colors channels is all set to entertain the audience by their new show India Banega Manch. The show started today at 9pm on colors channel. The show is the Indian version of the successful Israeli show, Win the Crowd. The show follows the concept of ‘No judges, no hosts, no sets – only talent!’ Moving away from the formats of a studio and celebrity judges, India Banega Manch, hosted by Krushna Abhishek and Mona Singh, will empower LIVE on-ground audience to select those who possess the capability to impress the crowd within 5 minutes of their performance.
The channel has lined up many activities to launch the show which includes outreach program, and a video contest named ‘Talent Ka Manch’ urging the LIVE audience to share videos of the talent that they have enjoyed and witnessed. The format of the show will further be highlighted through various creatives, pictures and gifs which speak of key aspects including ‘No judges, no hosts, no sets – only talent!’ Additionally, a unique initiative called ‘Manch Ke Ustaad’ will allow the audience to get a deeper glimpse into the lives of the hunarbaaz to facilitate relatability.
The sponsor of this show is the OPPO Camera phone and it will see a robust high decibel 360-degree marketing campaign, pan India, that will effectively include and facilitate all mediums like outdoor, on-air, radio and digital to garner top-of-mind recall amongst viewers. On the digital front, the channel has designed a holistic campaign striving to drive conversations across several social media platform.
The show is shot at iconic locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and Princep Ghat in Kolkata to name a few. The score of the participants (hunarbaaz) will be calculated basis the number of people whose attention they’re able to grab through their performance. It will earn every location’s top performer a spot on the Jeet Ki Seat.
Commenting on the show, Raj Nayak, CEO – Colors said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch. We are proud to bring to our viewers another pathbreaking show which has been shot LIVE on the streets, sans any stage, judges or votes. Keshet International is the format owner of this concept which we thought was apt for a market like India which has exceptional talent hidden in every nook and cranny.” Adding further, he said “We are pleased to join hands with our strategic partner, OPPO Camera phone who are on-board as the Presenting Sponsor. Our continued association highlights the branding synergies that we are able to draw jointly leveraging our respective business objectives and goals.”
Elaborating on the format, Manisha Sharma, Programming Head – Colors said, “India Banega Manch is a show that viewers have never experienced before. The sets for the show are the arenas of iconic and historical locations like Red Fort, India Gate and Connaught Place in Delhi, New Market and Princep Ghat in Kolkata. The talent has to ensure that they attract the busy people around them with their performances, and force them to stand and watch despite the summer heat; audiences have stepped out in large numbers. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations. Even our anchors, Krushna Abhishek and Mona Singh, will be in an avatar unlike ever before. We’re certain that it’s this uniqueness which will make India Banega Manch a truly first-of-its-kind proposition.”
Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwide said, “We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.”
The show has been produced by BBC Worldwide Entertainment and will give every citizen the opportunity to witness best performances ever on every Saturday and Sunday at 9pm.
Today the show started with the introduction which was given by both the hosts Mona Singh and Krushna Abhishek. Today the performances were held at Red Fort in Delhi. The first troop to perform were Indo-Tibetan Border Police Band. They managed to attract much of the audience by their singing performance.
The show has grabbed a lot of attention on Twitter also. Lets have a look at the tweets of the people:
— Devraj Sanyal (@DevrajSanyal) May 7, 2017
— COLORS (@ColorsTV) May 7, 2017
The show will also take place next Saturday and Sunday. Stay tuned for latest updates!!