When it comes to Bollywood award functions, it sometimes gets difficult to keep track because every channel seems to organise one to garner in the TRPs which leads to the transparency, authenticity and genuineness of the award ceremony getting lost in the process. But IIFA, the International Indian Film Academy awards, which is in its 18th year, has managed to keep its sanctity intact over the years. The organisers have announced that the 2017 edition of IIFA awards is all set to be held in New York from July 14 to 15.
The event described as the “biggest Bollywood celebration” internationally, will be held at the iconic MetLife Stadium, known for hosting National Football League games, major musical concerts and events. A celebration that goes on for two days known as the IIFA weekend will witness the press conference and IIFA Rocks on Day1, followed by the dazzling IIFA awards on Day2. The organisers feel there could not be a better place to host the awards than NYC, which is described as the mecca for entertainment, fashion, business and culture.
Ney York’s mayor says in a statement released, “We are thrilled to welcome IIFA to New York. Our city is home to both a thriving film industry and a dynamic, growing Indian American community. This is an event that will contribute enormously to both the cultural and economic life of our city”.
Bollywood on the other hand could not contain its excitement at the news, with the likes of Karan Johar, Anil Kapoor, Arjun Kapoor, Kriti Sanon expressing their delight on twitter.
Having made a debut in 2000 in London, IIFA has since then been held in Malaysia, Singapore, Toronto, South Africa, Amsterdam, Dubai, Bangkok, Macau, Colombo, Tampa of United States and the last edition in Madrid, Spain.
So, here’s looking forward to two nights of fun and frolic- Bollywood ishtyle.
We have one question though, Is Trump coming?