Ekta Kapoor is one of the most influential personalities in the Television Industry, who has also begun to make a difference in the film Industry as well, because of her choice of projects. Ashwiny Iyer has made two acclaimed movies, and her recent directorial venture, Bareilly Ki Barfi, was commercially successful and lauded by the audiences for its humor and realistic portrayal of characters. Ekta recently announced on her twitter account that she will be collaborating with Ashwiny for two movies, one of which is going to be directed by Ashwiny. She also shared a photograph with Ashwiny, and the two seem genuinely excited at the prospect of working with each other.
It is always an occasion to celebrate the female talent in the industry, since Bollywood has always been dictated by the whims of its male stars, but Ekta’s commitment has cleared the way for more female representation in the Industry. There are hardly any female directors of note in Hindi cinema today, but its because that most of them aren’t given a chance. But now, if through collaborating with one of the biggest producers of the Industry, Ashwiny can pave way for more female directors.
Ekta’s ALT Balaji and Balaji Motion Pictures had also distributed the acclaimed, Lipstick Under My Burkha, which was made by Alankrita Srivastava, and was another critical and commercial hit. Change is definitely needed in Cinema, and if women like Ekta, Ashwiny, Alankrita and others are going to keep working and making movies that are appreciated by everyone, it is going to come sooner than later.
Magic happens when creative women come together. Excited to collaborate with Ashwiny Iyer Tiwari. We are producing two films together, one of which will be directed by @Ashwinyiyer! pic.twitter.com/QO0Dygc55B
— Ekta Kapoor (@ektaravikapoor) February 12, 2018