Padman Challenge is really taking up the Hindi film industry under itself and latest in the list is superstar Deepika Padukone. Riding high on the success of Padmaavat, Padukone showed up in a picture holding the pad which is the point of Padman challenge to promote the fact it is completely normal to own a sanitary pad. Aditi Rao Hydari and Swara Bhaskar also posed with a pad and completed their padman challenge as celebrities are continously tagging others of their breed into this.
Varun Dhawan and Anushka Sharma clicked a picture together with the pad and did the task, in the heart of all this Padman is getting some incredible promotion on social media and general media coverage. Varun and ANushka are about to start the shooting of their film Sui Dhaaga together which is directed by Dum Laga Ke Haisha famed Sharad Kataria and produced by Yash Raj Films. Varun and Anushka are working together for the first time and it is Varun’s first film with production giant YRF. Plot of the film is a secret so far but one of the two characters will play a tailor as they were learning to weave as a part of that preparation.
Padman challenge is certainly a very unique way to promote the film and the cause behind it. In a way entire Hindi film industry is by default promoting Akshay Kumar’s film and actually making an effort to tag each other and if they don’t do the task they will certainly be called as a hypocrite while makers of the film have to just sit back and take pleasure out of this promotion. First person got tagged was superstar Aamir Khan who completed the challenge and further tagged superstar Salman Khan, Shahrukh Khan and Amitabh Bachchan though none of them have completed the challenge so far.