Chef, starring Saif Ali khan and Directed by Raja Krishna Mennon has met with lukewarm audience response and might have the lowest opening for an Indian movie this year that cost more than 15 crore to make. This is indeed a very big disappointment since the movie has been met with positive reception and was expected to do better because of Saif’s star power and a relatively quite weekend with no big releases. But the movie has opened in a disappointingly low, under 10%, which is very poor when regarded against Varun Dhawan’s critically reviled Judwaa 2, which had very strong first week and is going on to become one of the most successful movies of the year.
The movie could still recover in the evening, but the initial results just show that audience isn’t really interested in the movie and even though it has gotten very strong reviews, it should be said that a gentle, comedy drama that happens to be a remake of the american blockbuster movie Chef, wouldn’t appeal to the audience’ much and when they can just watch Judwaa, a movie whose brand they are clear with, and which already has a bumper opening, they’ll obviously choose the latter than the former.
Still, as said before, the movie could still recover from the miserable opening and gain audience due to word of mouth and strong early reviews.