Anushka Sharma’s recently released, Pari, didn’t blow the audiences away as it was expected, but it did garner her critical acclaim for her performance as the wild and innocent Rukhsana. Pari was directed by Prosit Roy, and produced her Anushka’s Production company, Clean Slate films, which has also produced NH10 and Phillauri. Anushka is one of the rarest actress’ in Bollywood to open her own production house, and release movies under its banner. She has starred in the three films, which has been some kinds of success, although have not made too much money on the box office. Still, she has done something that should be applauded.
She has control on the product, and is the heroine of her movie, which means that she doesn’t have to play second fiddle to egoistical actors. Sonam Kapoor is another actress who has done this even though she has not started a production company, her sister Rhea Kapoor, is producing her movie with Kareena Kapoor, Veer Di Wedding. Rhea and Sonam’s father, Anil Kapoor, also produced Aisha. So, even though she might not be involved directly, it is still good to see Sonam starring in movies with female protagonists.
It is important to know that movies like Judwaa 2, Masti, etc still exist that reduce women to just a sexy flower pot. But, if actress’ have some kind of outlet to create projects on their own, they can easily not do such sexist stuff. Yes, there is much risk in Producing movies, especially there are very high chances of failure if the content is iffy, but Anushka and Sonam are examples that you can always try to create projects that might be pleasant for you, rather than doing the same old stuff again and again.