Akshay Kumar starrer ‘Toilet Ek Prem Katha’ has garnered massive collections in India with a lot of acclaim as well. Makers have decided to open their film in the biggest market called China to juice out whatever capacity is left of it. Film became Akshay’s career biggest hit while sweeping in as many awards. No other film of Akshay has released in China as of yet with Toilet he will mark the first step towards gaining more popularity. Indian films can’t impress Chinese audience by being stylized because they get the biggest of Hollywood thriller there already.
Aamir Khan opened the Chinese market for Indian film industries with 3 Idiots and PK also did immensely well there on the box office. His 2016 release Dangal truly broke the roof in that market and made over 1300 crores which is impeccable. Chinese audience totally fell for routed Indian narrative which gives them a flavor that they have not seen before. The reason why Bajrangi Bhaijaan and Hindi Medium worked over there is because these films were totally ground level stories and Chinese people bought it. Similar is the case with Toilet as the Chinese title for the film goes by the name of ‘Toilet Hero’.
Baahubali wa sjust released in China and it got a totally luke warm response perhaps because it was already available on Netflix for many months. Toilet is getting a mega release of 4300 screens which is a lot in accordance to Indian count but Chinese have around 35000 screens but budget of this film allows only so much. Toilet is a very profitable venture already and if it does alright in China than it will be the biggest Akshay Kumar hit by a huge margin. Toilet will open in China on 8 June and heavy collections are expected to show up on the charts.
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