Aishwarya Rai Bachchan is going to walk the Cannes red carpet for 17 consecutive year for L’oreal. She is the brand ambassador for the company and is ready to dazzle Cannes yet again with her outfit. Aishwarya has been regarded as one of the best dressed woman celebrity in the world obviously matched by her unparalleled beauty. She has walked the festival with her film ‘ Devdas’ as well on a chariot literally with Bhansali and Shahrukh Khan. This time, she has decided to break her staying away from social media vow and will debut on Instagram.
She is one of the most famous celebrities from India in the whole world and her fan following is very widespread hence she is looking to engage some on that. She did not want to join social media because she thought it might take away from individuality of personal life but not cashing in on the popularity of a brand like her is a sin in the sin city. Her friend Karan Johar and L’oreal convinced her to introduce her account on the social media and fans would join in just too quickly to even fathom.
Celebrities make a lot of money from social media by posting about their brands in there as someone like Virat Kohli makes more than a crore for one post. Aishwarya had endorsed the biggest brands in the world and perhaps some monetary benefits could be made of that. Anushka Sharma mostly uses her social media handle to promote the brand ‘Nush’ and her films as she is a producer herself. People don’t necessarily have to keep checking in on the social media all the time as a few celebrities do but sometime is surely devoted to that if it is operational. Aishwarya is pretty much the poster girl of Cannes which is an incredible achievement.