World’s leading Social Networking site Facebook, who is facing data leak controversy, personal information about 50 million users has been leaked. What were you in the past life? Who is your true friend? When will your death be? Where will you be born in the next life? Have you ever searched the answers to such questions that are being shared on Facebook? If yes then, stay alert! Your personal data may be leaked. The question of the reliability of this social media site has arisen after Facebook has leaked the personal information of more than 50 million users. What is the whole matter? It is important to understand this.
What is Cambridge Analytica?
The British company Cambridge Analycia is accused of receiving the personal data of 5 million Facebook users, making an environment for a win for Donald Trump in the US presidential election. The company is accused of influencing the campaign “Brejjit” and the elections of several countries to be separated from Britain’s European Union.
As a voter profiling company, Cambridge Analytica came into existence in 2013. In 2016, it was hired to run a campaign in support of Donald Trump in the U.S. presidential election. The Robert Mercer named investor gave the company 15 million dollars. Robert Mercer’s name came in the running of the campaign for the Republican Party.
How they access your Data?
Global Science Research, a company of psychology professor Alexander Kogan, at the University of Cambridge, deals with Cambridge Analyst for sharing user data. Thisyourdigitallife app created by Kogan’s company blamed Facebook users for participating in a psychological quiz In 2014. Total 2,70000 users took part in the quiz on this app. It is alleged that the company of Cognac has access to these personal data of Facebook users. At the same time, the data of Friends of Friends was also banned. It’s not clear right now that how many country users are involved in this. But it has been found that the users whose privacy settings were not strong were accessed only by them.
According to expert advice, Users have been advised to do not take part in such quizzes, which are being done by some well-known websites or apps. Because your personal data is accessed through these tricks. You can also save your data by using some privacy options, Go to Facebook Settings and then go to Privacy. Here are the default settings everyone. Editing them and only friends can see your personal data, save such settings.
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